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Entrepreneurship: Start-Up and Business Owner Management (Voucher Included)

Build the practical skills to launch and manage a small business while preparing for the Entrepreneurship and Small Business (ESB) Certification Exam. Develop a business plan, explore how generative AI can support the entrepreneurial process, and strengthen your knowledge of opportunity assessment, funding, operations, marketing, legal considerations, and financial management.

Entrepreneurship-Start-Up-Bus-Owner-Mngmnt
$3,099.00 (USD)

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Overview

Objective

Outline

Entrepreneurship: Start-Up and Business Owner Management

Lesson 1: The Entrepreneur and the Idea

  • Entrepreneurial characteristics and mindset
  • Benefits, risks, opportunities, and drawbacks of entrepreneurship
  • Entrepreneurial decision-making and venture goals

Lesson 2: Understanding the Market

  • Idea generation and opportunity assessment
  • Market demand and customer needs
  • Value proposition and opportunity viability

Lesson 3: Testing Your Business Assumptions

  • Identifying assumptions behind the idea
  • Understanding how business creates value
  • Distinguishing assumptions from evidence
  • Recognizing risks

Lesson 4: Learning from Potential Customers

  • Customer discovery
  • Writing effective interview questions
  • Conducting customer interviews
  • Learning instead of selling
  • AI Highlight: Refining customer interviews with AI

Lesson 5: Making Sense of Customer Feedback

  • Identifying patterns in customer responses
  • The difference between feedback and evidence
  • Revising assumptions based on insights
  • Identifying emerging risks and concerns

Lesson 6: Exploring Business Idea Viability

  • Evaluating business idea viability
  • Supporting vs. contradictory evidence
  • Making a Go, Pivot, or Stop decision
  • Midterm Exam

Lesson 7: Understanding What the Business Requires

  • Operational needs and responses
  • Defining outsourcing and support services
  • Comparing funding options
  • Recognizing operational constraints

Lesson 8: Explaining Your Business and Its Value

  • Defining target customer
  • Explaining the customer problem
  • Communicating the value proposition
  • Getting and keeping customers

Lesson 9: Choosing Your Business Structure and Understanding Costs

  • Comparing legal structures, intellectual property, and regulations
  • Understanding fixed and variable costs
  • Estimating startup and operating costs
  • Understanding pricing decisions
  • Recognizing financial risks and constraints

Lesson 10: Projecting Revenue Costs and Potential Risks

  • Understanding financial projections
  • Building your revenue and cost estimates
  • Building and reading the pro forma

Lesson 11: Building the Business Plan

  • Organizing the business plan structure
  • Common pitfalls in a finished plan
  • Reviewing your business plan
  • Evaluating the overall business plan
  • AI Highlight: Improving business plan writing with AI support

Lesson 12: Presenting the Business Idea Clearly

  • Understanding the pitch
  • Building the pitch deck
  • Turning your plan into a pitch
  • The problem and the solution
  • Presenting risks and key decisions
  • AI Highlight: Recognizing where AI can and cannot support pitch development
  • Final Exam

Lesson 13: Preparing for a Certification Exam

  • Understanding the exam
  • Picking your study tools
  • Improving your memory
  • Creating your plan
  • AI Highlight: Leveraging AI chatbots as a study resource

Project: Business Plan

  • Develop and refine a business plan, then submit the completed plan as a PDF for evaluation.
  • Apply concepts from opportunity assessment, operations, marketing, funding, and financial planning.

Requirements

Prerequisites

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